The well-known eyewear company Ray-Ban has opened its first flagship store in Naples, located at 335 Via Toledo.
The store, situated in the heart of the city, was designed to reflect the brand's values while embodying the culture and style of Naples.
Project
Ray-Ban store _ Naples
Architecture Studio
Luxottica team
Collection
laNera custom _ Nerosicilia
Photographer
Luxottica team
The project
The floor is made of 10x10 cm sanpietrini in laNera lava stone by Nerosicilia, a natural stone with dark tones and a distinctive material effect.
The wall cladding alternates raw concrete with mirrored red bands, echoing the brand's iconic color. The interior spaces are divided into several rooms, interspersed with portals clad in green copper, reminiscent of Neapolitan rooftops weathered by time.
